Tier One Partners Kicks Off 2004 with Three New Clients
Technology and Consumer New Business Wins Build on Tier One's Momentum; Demonstrate Client Recognition of Firm's Value Proposition for PR
GREATER BOSTON and CHICAGO (January 27, 2004)
Tier One Partners, LLC, a full-service public relations firm that offers senior talent through a highly flexible and cost-effective model, today announced it has kicked off 2004 with three new client wins. The new clients include Click Tactics and Data Intensity, Inc., both based in Waltham, Mass.; and Applitech, LLC, based in Cleveland. These clients join Tier One's existing roster of clients, including LoJack Corp. (NASDAQ: LOJN); ArcStream Solutions; Artel Video Systems; LimoLiner; and Choate, Hall & Stewart.
"Tier One has a value proposition that is absolutely in step with the times," said Kevin Kennefick, president and CEO of Data Intensity. "Organizations want senior, experienced people who will collaborate closely with them on all aspects of program strategy and implementation. And Tier One's virtual model means Data Intensity is absorbing very little overhead and instead getting just what we pay for: smart people who understand business communications and can help us get our messages across to our target audiences."
About the New Clients
Click Tactics the leader in corporate-sponsored backup child care. Since 1992, the company has worked with clients to design and deliver corporate child care solutions that address a variety of business issues. Backup child care serves as business interruption insurance when an employee's primary child care arrangement breaks down. Through its international network of dedicated backup child care centers, ChildrenFirst serves the employees of more than 260 progressive companies, including Citigroup, Viacom, Memorial Sloan Kettering Cancer Center and CIBC. Tier One is working with ChildrenFirst to heighten the company's visibility within specific regional markets and support their expansion efforts, as well as prime the national stage for the urgent need for corporate backup child care programs.
Data Intensity is a Managed Service Provider (MSP) that proactively monitors, manages and hosts enterprise databases and applications for organizations, enabling internal resources to focus on more strategic IT initiatives. Tier One is managing the redesign of Data Intensity's web site and will develop and implement a comprehensive marketing communications program to build industry-wide awareness of the company's unique value proposition.
Applitech is a privately-held company that designs and manufactures innovative consumer products that meet unanswered market needs. Tier One will manage public relations efforts for the launch of Applitech's flagship product, Safe2Touch, a hands-off, on-the-go cleaner that enables consumers to quickly and conveniently clean public surfaces.
About Tier One
Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, professional services and consumer retail markets. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. For more information, please visit www.tieronepr.com.
