Tier One Partners Welcomes Three New Clients
Continuum, Great Books Foundation and Koko FitClub Select Tier One as Agency of Record
BOSTON, CHICAGO and SAN FRANCISCO, October 5, 2009 — Tier One Partners, LLC, a full-service public relations agency that offers “all senior talent, all the time,” today announced the addition of three new clients to its roster: Continuum, a global innovation and design consultancy; Great Books Foundation, an independent non-profit educational organization that empowers readers to become more reflective and engaged thinkers; and Koko FitClub, a technology company that is reinventing the fitness franchise business.
“Continuum is experiencing tremendous growth both domestically and abroad and we were looking for a communications partner that would help us strategically navigate through this next phase of our development while continuing to build our brand,” said Amy Quigley, vice president of marketing at Continuum. “Tier One’s ‘All senior talent, all the time,’ model made them the clear choice as our PR partner. We couldn’t be more pleased with Tier One’s thoughtful PR counsel, enthusiasm for our work and commitment to helping us achieve results that will positively impact our business.”
Tier One currently partners with a range of clients from the business-to-business and business-to-consumer marketplace, including brands such as LoJack, TradeKing, Globoforce, Molecular, Ultimate Software and Virgin HealthMiles. More than half of its clients have been with the agency for three years or longer.
“Tier One’s high client retention rate along with our ability to add new clients to our roster during the economic downturn speaks to the quality of our work and the value company executives see in having experienced, senior-level PR practitioners working on their business on a daily basis,” said Marian Hughes, managing partner at Tier One Partners. “We’re particularly excited that these three new clients come from very different industries, a clear indicator that our business model resonates with a broad-range of companies.”
About the New Clients:
Continuum is a global innovation and design consultancy that helps turn ideas into realities. Through exhaustive investigation and user research, Continuum undertakes a deeply immersive role in a client’s businesses to
formulate design and brand strategies that are both fiscally sound and consumer relevant. Since 1983, Continuum has created meaningful design for companies worldwide including American Express, Andersen Windows, Procter & Gamble, BMW, Master Lock, Moen, Samsung, Johnson & Johnson.
The Great Books Foundation is an independent nonprofit educational organization that empowers readers to become more reflective and engaged thinkers. In 1962, the Foundation extended its mission to children with the introduction of Great Books K-12. Today, the Foundation conducts professional development courses for thousands of educators each year, publishes books for readers of all ages, and helps readers establish discussion groups in schools, private homes, libraries, and retirement and community centers. The Tier One team will focus on expanding awareness of the brand.
Koko FitClub is a technology company that is completely reinventing the fitness franchise business, designed for those who want to be at the forefront of an entirely new concept of fitness, health and technology. Through its patented Smartraining(TM) System, Koko FitClub delivers the luxury of unlimited personal training at a remarkably low cost for consumers and an amazingly easy-to-operate business for franchisees. The Tier One team will focus on generating awareness of the company in order to attract prospective franchisees.
About Tier One
Celebrating its fifth anniversary this year, Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, financial services, professional services and consumer retail markets and practice areas in healthcare, green innovation and mobile/telecom. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. Headquartered in Boston, Tier One also has hubs in Atlanta, Chicago, Philadelphia, San Francisco and Seattle. For more information, please visit www.tieronepr.com or find us on Twitter (@tieronepr) and Facebook.
Media Contact
Amy Legere
Tier One Partners
(781) 454-8381
alegere@tieronepr.com
