At the core of Laura’s achievements throughout her 20-year career is an uncompromising commitment to delivering quality work and high impact results that translate into meaningful business value for her clients. Laura excels at working with today’s innovators, helping to develop corporate, product and service positioning campaigns designed to maximize visibility and establish marketplace leadership. Laura’s expertise ranges from launching breakthrough new products to helping companies own critical market issues and define emerging market segments. She brings these programs to life through results-driven strategies, exceptional writing talent and a deep understanding of what resonates with today’s media.
Laura has managed public relations programs for organizations in virtually every phase of the corporate lifecycle, from start-ups to multi-nationals, working to help these brands capture, sustain or re-energize marketplace leadership positions. She helps companies garner the attention of key audiences, from investors and industry influencers to business partners and customers. Her focus is on companies in consumer tech, high tech, professional services and green innovation. While a senior vice president at WeberShandwick Worldwide, Laura also directed marketing communications and business development efforts for the worldwide PR leader. Laura graduated with a bachelor’s degree in journalism/PR from Suffolk University in Boston.
Laura's client experience includes:
- Broadview Associates
- Choate, Hall & Stewart
- Compaq Computer
- Globoforce
|
|
- John Hancock
- LoJack Corporation
- Pilot Software
- Xerox Imaging Systems
|
